The dissertation,
read closely.

The methodology is defensible and well-situated in the literature, though the sampling frame is asserted rather than justified against the stated population.

The work reads as the student's own — consistent voice, original framing, and no unattributed overlap with the cited sources.

The central idea is sound and clearly stated, but its distinction from the closest prior approach is only lightly drawn.

The problem is well-contextualised against current industry and research gaps, with a clear statement of why it matters.

Methods are appropriate and reproducible, but the choice of baseline is under-motivated relative to the alternatives.

Results are significant and carefully analysed, with limitations acknowledged and threats to validity discussed.